A new digital home for the new philanthropic arm of the 2019 World Series champions.

When they approached Taoti, the Nationals had just rebranded their philanthropic arm as a means of communicating the expanded scope of their work beyond their well-known Youth Baseball Academy. The new website presented an opportunity to share their holistic vision with the greater Washington, DC area while demonstrating their impact to potential donors.

The Nationals’ decision to reimagine the site meant leaving MLB’s proprietary platform, making them only the second club to do so. A foundational lack of customization on the MLB platform translated into a need to focus on administrative flexibility ranging from key imagery to featured content to calls-to-action.


Project Credits

 

Agency
Taoti Creative

Creative Direction
Mason Plunkett

UX Strategy
Mason Plunkett

Art Direction
Alfredo Medrano & Mason Plunkett

Design
Alfredo Medrano

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