A completely reimagined marketing site for a cutting-edge machine learning firm.
After interviewing a number of their former and current clients to get a sense of the journey from procurement to partnership, we structured the site to transition from plainspoken to technical language as the user digs deeper.
To facilitate content that supported the journey from foundational context to deeper technical rigor, I developed a content guide to support the client’s content creation efforts.
The client came to us with a recently redesigned logo and little else. We used that artifact as the foundation for a new visual identity as well as a robust UI style guide for use within this site as well as their priorietary software products.
