Communicating the mission statement of an innovation lab that is educating the next generation of Earth data scientists.

With offerings ranging from brief virtual courses to a master’s degree program, the new platform needed to appeal to academics and the science community while sparking interest among those new to the subject matter. With that in mind, utilitarian typography and clean layouts were leveraged against subtle hints of playful geometry to balance professionalism and fun.

In addition to creating a digital handshake for Earth Lab, we were charged with conceptualizing a robust Earth Data Science training platform.


Project Credits

 

Agency
Taoti Creative

Creative Direction
Mason Plunkett

UX Strategy
Mason Plunkett

Art Direction
Mason Plunkett & Vince Greenfield

Design
Mason Plunkett & Katie Birmingham Corbett

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